Karan Johar roped in as brand ambassador for Black+Decker

Indkal Technologies, the license partner for BLACK+DECKER Large appliances in India, today announced that renowned Director, Producer and TV personality Karan Johar will be the ambassador for Air Conditioners, Refrigerators and Washing Machines business in India.

BLACK+DECKER Large appliances offer a premium easy-by-design product range built with a host of intuitive features aligning with Karan Johar’s style, craftsmanship, and commitment to delivering superior experiences both on and off the screen.

Speaking about the partnership, Anand Dubey, CEO of Indkal Technologies, said, “We are thrilled to have Karan Johar as the face of BLACK+DECKER Large Appliances in India. We believe Karan's style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design.”

The association with Karan Johar marks a significant milestone for Indkal as it continues to expand its presence and bring both innovation as well as versatility to the Indian market.

Sharing his excitement, Director, Producer and TV personality, Karan Johar said, “I am delighted to be associated with BLACK+DECKER, a brand known for its high standards and innovative products. I've always believed that high quality and innovation lends style and class to everything in life, and BLACK+DECKER brand has exemplified that for many decades. I'm looking forward to being a part of this journey and introducing consumers to the fantastic range of BLACK+DECKER Large Appliances."

“As a global leader in home products, we continue to connect with our customers through meaningful experiences and deliver on the BLACK+DECKER brand promise,” said, Amit Datta, Commercial Director Licensing, Stanley Black & Decker. “This collaboration combines our easy by design vision with Karan’s reach and immaculate grasp of consumers in India.”