Karaz Linen partners with MoEngage

Karaz Linen, Saudi Arabia’s premium bedding and home products brand, has partnered with MoEngage, an insights-led customer engagement platform for engaging and retargeting customers.

Founded in 2010, the bed and bath brand currently operates 24 stores across the Kingdom of Saudi Arabia. Post providing an excellent in-store customer experience, Karaz Linen has also shifted its operations online.

The brands plan to leverage MoEngage’s capabilities to collect data from its physical stores and online to provide a true omnichannel experience to its customers, which previously they were not able to achieve.

“With presence across physical and online, we faced major challenges in collecting data under one place. Using MoEngage, we plan to curate all the data related to a customer to better personalize our offerings. Additionally, MoEngage will also help us in driving the communication”, said Abdulaziz Arjah, e-commerce Manager at Karaz Linen.

Karaz Linen also plans to leverage the smart recommendations feature of MoEngage to understand the best time to send and the best channel to utilize for all the communications. Additionally, MoEngage will also assist Karaz Linen in understanding the customer journey flow and provide insights into the interaction that each customer is having, online and offline.

Speaking about the partnership, Sweta Duseja, Director of Customer Success at MoEngage, said, “We are elated to welcome Karaz Linen as part of the MoEngage family. As a brand, Karaz Linen has always kept customers at heart and we are more than happy to support them in their journey of elevating customer experience and satisfaction”.

Karaz Linen joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.