Kaustuv Chatterji awarded the 'Best Digital Marketing' media professional

Kaustuv Chatterji, Head Marketing Digital Arm, Dainik Bhaskar, has won the Best Digital Marketing Media Professional award. He is one of the 20 best media digital professionals that were chosen from India and abroad.

Speaking with Adgully on the latest development, he said, “I have been in the industry since 20 years and I am happy to receive the award. Today I am a proud ‘Backbencher’.”

With this award in his kitty, when asked about the strategies he will be using going forward Chatterji said, “Actually the award goes to Dainik Bhaskar’s digital team who have constantly endeavored to develop a strong brand into a vernacular medium. It’s been a year since we have been working hard to build a strong digital medium.”

“Being a largest group in the print fraternity, the focus and aim was to establish our footprint in the digital space as well. After giving 20 years in the print industry I realized that digital has a strong impact and since Dainik Bhaskar is also a content portal we want to maintain that,” he adds.

For the records, Chatterjee started his career with Indian Express (Kolkata) and has over 20 years experience in Media Marketing. Previously he also worked with Asian Age and Times of India.  He rejoined Indian Express in 1995, and was based in Andhra Pradesh as Marketing Manager. In 2004, he joined The Times of India Hyderabad, and was promoted to South India Head, Optimal Media Solutions, where he worked till June 2011.