Kellogg India picks Harpreet Singh Tibb as Marketing Director!

Harpreet Singh Tibb, General Manager, Packaged Foods - Hindustan Unilever Ltd. has been appointed as the new Marketing Director, India and South Asia, Kellogg with effect from 15th January 2013. Harpreet joins the cereal market at a time when there is fierce competition in the breakfast space. He will be spearheading the marketing operations for India and South Asia, with an aim to accelerate growth performance.

A graduate from IIM, Calcutta, Harpreet, will be taking on the position of Vikram Bahl who has been with Kellogg India for a period of over 4 years. Bahl has shifted base to the U.S. to take on the role of Associate Director, Snacks Marketing, Kellogg U.S.

During his 15 years at HUL, Harpreet held different roles in India across the beverages, personal skincare and packaged foods business.  He has been instrumental in the success of the Lifebuoy brand and has led a diverse portfolio of skin-cleansing brands - Dove, Lux International, Liril, and skin care brands - Pears and Vaseline. He is also the man behind winning campaigns for Annapurna, Kissan and Knorr.   In his role as Regional Beverages Director - South Asia, Harpreet managed a complex portfolio consisting of 9 brands across 4 different countries. 

Besides Harpreet Singh Tibb who joins as Marketing Director, the Kellogg India leadership has been strengthened significantly over the last one year with several external hires.  Mr. T.S. Venketram, Supply Chain Director, joined from Britannia in February 2012. To lead sales, Mr. Kenny Abraham, joined as Director of Sales from PepsiCo in April 2012. From GlaxoSmithKline, Mr. Deepak Shrivastav joined Kellogg India in October 2012 as Chief Legal Counsel.