Khataron ke Khiladi makes Colors a winner!

The channel placed the action packed reality show at 9pm - the prime slot against the soap operas running on other channels. But the decision has worked well for the channel, as the show has garnered good reviews and TRPs.

According to the reports, the four-week show delivered an average week-on-week TVR of 4.11, 3.16, 2.94 and 3.02 - much more than what the broadcaster had managed to garner earlier from the time band. The show opened with a TVR of 4.37 while the grand finale pocketed 4.39 TVR for the channel.

So the channel already on top is leaving no stone unturned to retain its position.