Killer Jeans awards creative mandate to Makani Creatives

Kewal Kiran Clothing has awarded the creative mandate for their brand Killer Jeans to Makani Creatives. The mandate includes creative duties for the all categories consisting of Jeans wear, eyewear, innerwear, footwear.

On bagging the account Sameer Makani, Co – Founder and MD, Makani Creatives said, “We are very excited to partner such an iconic brand. The brand has indeed done some great work in the past and we look forward to carrying the legacy into the future with a fresh perspective.”

When asked about the same Hemant Jain, Kewal Kiran Clothing Limited said, "We loved their thought process and approach towards creating a strong Brand positioning. What really impressed us was their understanding of the business, pragmatic thinking and wide body creative approach. Amongst all the agencies that presented, Makanis won the pitch clearly on merit and their thought of brand way forward. We look forward to an exciting and fruitful partnership with them”.

The campaign would be rolled out not just in India but across Asia, Africa and the Middle East. This was borne in mind while working on the thought process for the flagship brand as it had to have a global appeal” added Sameer Makani.

Founded in 1989, Kewal Kiran Clothing is a leading jeans wear brand. It has expanded its product line into accessories and innerwear.

Makani Creatives is an integrated and independent communications company that specialises in advertising, media buying, design and digital. Its work across  lifestyle categories of home, real estate, inner wear,  watches, eyewear, shoes etc.. among other categories.