Symbolizing Parle G's traditional taste, Parle Products launches new TVCs

Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has launched an Ad campaign for one of its oldest and most loved biscuit – Parle G. The campaign – Wahi Pehle Wali Baat, reinforces the nostalgia and fondness associated with the biscuits. The TVCs also highlight Parle Products commitment to its consumers and how it has stood the test of time.  

Set in different situations, the TVCs are based on regular life scenarios like shopping, reading the newspaper with friends, celebrating festivals, watching a movie, choosing a book to read, family life and choosing government leaders. All of these are constantly changing and make us reminisce about simpler and better times. The ads convey the message that Parle G on the other hand has remained and retained its original qualities and its commitment to the consumers.

Pravin Kulkarnii, General Manager - Marketing, Parle Products said “The TVCs capture the simple human tendency to compare the current with the past. The ads have harnessed this simple insight through various life situations and highlight the consistent quality of Parle-G.”

Speaking about the TVCs, Mayank Shah, Group Product Manager, Parle Products said, “Research points out that even the idea of the slightest change in Parle-G is strongly resisted by our consumers. Although our packaging has evolved over the years, the core product has remained the same. The Ads perfectly symbolize all aspects and state that some things in life, like Parle G are always available to provide the same comfort and taste that it did many years back.”

Parle G has been the Gold Standard of biscuits over the years with quality as its core. With millions of loyal consumers, the brand’s success grows from strength to strength. Parle G is not only the most loved and largest selling biscuit brand, but is also synonymous for nutrition and tradition. There are a total of eight TVCs currently on – air.