Knowledge Seminar: Be data-informed and not data-driven - Kash Sree

Knowledge Seminar by India Today was led by Kash Sree - Executive Creative Director / Writer presented the adverts that he worked on over his career that were undoubtedly avant-garde and ingenious!

Kash also stressed the importance of being data-informed and not data-driven, wherein ads and your communication need to contain relevant truths, truths in culture as well as personal truths

Through a Q&A with Rana Barua, Kash discussed the challenges of fragmented ideas and fragmented mediums and ways to counter them for the brand's benefit.