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Kotak General Insurance launches #WhatsOnYourMind campaign

Recent studies on use of social media and mental health bring out its paradox. While social media has helped young people to stay connected and broaden their horizons, it comes with a cost. Excessive use of social media is affecting self-esteem, creating FOMO, leading to depression and mood-related disorders. Instagram recently announced to offer its users the option to hide the number of likes they received on posts with the aim to “depressurize people’s experience” on the platform. (Source: Instagram)

Taking cognizance of this, Kotak Mahindra General Insurance Co. Ltd (Kotak General Insurance), in association with MindPeers (a mental strength tech platform) launches #WhatsOnYourMind campaign for World Mental Health Day. The objective of the campaign is to encourage users to reflect their true feelings, unmask their emotions as a first step to self-care and instead have real conversations on social media. The campaign highlights the importance of opening up and sharing.

As part of the campaign, Kotak General Insurance will be releasing a short digital video, and hosting an Instagram live panel discussion around the importance of unmasking one’s feelings, and how it can lead to a healthy mind. Additionally, the brand is collaborating with MindPeers where Kotak General Insurance customers can take online therapy sessions at an exclusive rate. Users can visit, sign up and apply code KOTAKGI while booking to avail exclusive rates.

Speaking on the launch of the campaign, Suresh Agarwal, MD & CEO, Kotak Mahindra General Insurance Co. Ltd., said, “As an organization that provides health insurance solutions to people, we advocate maintaining one’s health. In the past few years, as a society we have started opening up about the importance of mental health. But still there is a stigma around mental health which needs to be addressed. We believe the first step towards a healthy mind is unmasking your true emotions. On the occasion of World Mental Health Day, through our #WhatsOnYourMind campaign, we encourage people to open up and speak about their feelings. We have collaborated with MindPeers, who would provide therapy sessions at a special rate, for users with a special coupon code. Through this small gesture, we hope to encourage more people to simply open up and thus lead a healthier life.

Kanika Agarwal, Founder at MindPeers added, “There has been heightened conversation around mental health. It's high time that these conversations become outcome-based. There have been a lot of times when I would think twice before posting anything on social media because of fear of being judged. It’s brands like Kotak General Insurance, who are initiating real conversations. What’s On Your Mind campaign is your platform to start reflecting the real you with pride. We are happy to make it accessible, affordable, and qualitative. Our therapy sessions will help one to overcome FOMO and discover their real selves


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