L&T Finance appoints Gigesh Gangadharan as Head of Digital Marketing

To bolster its digital presence, L&T Finance, a prominent non-banking financial company, has appointed Gigesh Gangadharan, the former head of digital marketing at Godrej Consumer Products, as its new head of digital marketing.

Gangadharan brings with him a wealth of experience garnered from his tenure at renowned companies such as Indiamart Intermesh, MEC Interaction, Colgate Palmolive, L'Oréal India, Star India, and Sanofi. His expertise spans across various facets of digital marketing, making him a valuable addition to the L&T Finance team.

In his new role, Gangadharan will spearhead the Go-To-Market (GTM) strategies across all categories, oversee Customer Relationship Management (CRM) and Online Reputation Management (ORM), and lay the groundwork for a robust digital ecosystem aimed at enhancing the overall customer experience. This strategic appointment underscores L&T Finance's commitment to staying ahead in the digital realm and delivering exceptional services to its clientele.

During his career, Gangadharan demonstrated his proficiency by leading cross-functional teams to devise and execute innovative digital strategies for fragrance, personal care, and wellness brands. His leadership resulted in the seamless integration of AI-powered chatbots and personalized recommendation engines into the customer journey, leading to a remarkable 25 percent increase in engagement and a subsequent 20 percent surge in repeat purchases.

Moreover, Gangadharan's strategic acumen played a pivotal role in optimizing campaign performance by harnessing analytical insights to surpass ROI expectations. Through meticulous targeting, messaging, and channel allocation strategies, he achieved a commendable 25 percent increase in conversions, further solidifying his reputation as a trailblazer in the digital marketing realm.

Gangadharan's appointment reflects L&T Finance's strategic focus on harnessing digital innovations to better connect with customers and drive business growth. With his leadership and expertise, L&T Finance aims to elevate its digital marketing efforts and deliver unparalleled value to its stakeholders.