LaLiga & Facebook announce India’s #LaLigaUltimateXpert

After an exciting LaLiga Santander season with weekly contests held over 20 matchdays, LaLiga and Facebook have crowned Alaukik from Patna, Bihar as India’s #LaLigaUltimateXpert. The contest was organised by LaLiga and their 39 broadcast partners across 100 countries for millions of crazy/true Spanish football fans who showed off their impressive knowledge of Spains’ top division.

Each of the 20 contests focused on a different LaLiga Santander Club, ensuring every team had their moment to shine. The format of the competition saw a different Spanish football star or ambassador, with current Real Betis midfielder Sergio Canales and FC Barcelona and Real Madrid legends Carles Puyol and Fernando Morientes among those who took part. These LaLiga representatives engaged the participants each week by asking questions through videos about the team that was being highlighted in that matchday. 

Other than the grand prize of the ‘Ultimate Xpert’ from each region, which is a trip to Spain and an exclusive footballing experience, participants from the broadcast platform also got an opportunity to win regular weekly prizes. Winners were sent official replica shirts/jerseys of their favourite teams and official PUMA footballs.  

Jose Antonio Cachaza, Managing Director, LaLiga India said, “At LaLiga it has always been top priority to provide unmatched football experience to the viewers both on and off the field. With the limitations of last year, we wanted to ensure that the interruption of live footballing action did not dampen the spirits of the fans and developed unique/innovative ways of engaging with them. #LaLigaUltimateXpert was one such effort that was cherished by the fans and the participation we received was overwhelming. I congratulate all the winners and hope that viewers continue to participate in/enjoy the engaging activities which will provide them the true essence of Spanish football.”

LaLiga’s broadcast partners also won through this competition, as LaLiga provided them with exclusive content and attractive prizes. This brought more visibility to their programming, websites and social media profiles. Encouragingly, there was an engagement of more than 1.1 million across these posts.

With the hope that the coronavirus situation improves, the LaLiga experience initiative will be able to return to Spanish stadiums in 2021/22.


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