Lavie forays into new category of Watches

Lavie, a renowned brand in the fashion and lifestyle industry, introduces its latest creation: Women's Watches. This marks Lavie's expansion into a multi-category brand, highlighting its commitment to style and innovation.

The Women's Watches collection features elegantly designed timepieces crafted to enhance every woman's style. The Lavie Watches would be priced at INR 5,999 and are available across Lavie retail outlets nationwide as well as on Lavie’s official website. Each Lavie watch is backed by a 1-year warranty against manufacturing defects, a promise honored by Timex-authorized service centers.

The Collection: Lavie's Women's Watches collection features five exquisite designs that redefine fashion statements:

Luna: Radiate sophistication with a Rose Gold Dial and Silver Detailing.
Venus: Embrace nature's elegance with a Leaf Patterned Dial.
Iris Classic: Capture timeless beauty with a White Dial adorned with a Flower Pattern.
Grace: Add a touch of glamor to your life with the Shimmer Dial.
Elisa: Showcase confidence and style with a Black Dial and a Rose Gold Belt.

Each watch is carefully crafted, seamlessly blending timeless aesthetics with modern functionality. Packaged in Lavie's signature chic light pink box featuring gold-foiled letters, these watches are a testament to Lavie's commitment to elegance.

Speaking about the new category launch, the CEO of Lavie, Ayush Tainwala expresses: "Our latest collection of women's watches reflects our commitment to redefining fashion statements and elevating women's style. This expansion marks a significant step in Lavie's journey as we foray into a new category, showcasing our dedication to style and innovation. We have transformed our vision into reality by expanding into a new product category, and we're excited to take it further, setting new standards in the world of women's fashion."

Lavie's expansion into the realm of women's watches is a testament to its unwavering commitment to style and quality. Recent funds raised by its parent company, Bagzone Lifestyles Pvt. Ltd., have paved the way for this remarkable collection. Lavie is now at the forefront of the ever-evolving fashion industry, proudly becoming a multi-category brand.