Kareena Kapoor announced as the brand ambassador of LAVIE

Kareena Kapoor has just been signed on as the brand ambassador for LAVIE, the fashionable range of trendy and stylish handbags for women. The super star also shot for the fun and stylish multi-media campaign for Lavie bags and will be seen endorsing this name in many different looks. Why Kareena? "She is fun, stylish and trendy and hence is a perfect fit for the brand."

The concept of the campaign - "Me, Myself, I' comes though the visuals where Kareena will be seen sporting the same look in different bags. LAVIE showcases a different bag for every possible mood a girl can have and boasts of a mammoth collection of over 200 bags for each season. The collection is available at various Bagzone stores across the country and are well priced between Rs.1799 to 3000/-.

Lavie offers trendy and accessible handbags with a focus on fast fashion for today's jet-setting woman. The chain is rapidly expanding across India with their range of women's handbags which are in par with popular international trends. This chic and stylish brand offers an extensive line of women's bags for every occasion or mood. Their products bring out the essence of innovation and originality in the designs with fresh stocks hitting the stores every two weeks. Lavie handbags are made from premium fabrics and its price points allow the fashion conscious consumers a wide range of choices with the absolute best in quality. The brand has a growing presence with currently 50 outlets across leading Departmental stores, Bagzone outlets, Samsonite outlets and dealers and is available in all major cities throughout India including Delhi, Bombay, Bangalore, Hyderabad, Chennai, Kolkata, Pune and Ahmedabad.

Commenting on her alliance with Lavie Bags, gorgeous diva Kareena Kapoor said, "We woman have our share of ups and downs. Nothing can lighten the mood better than a great accessory and a woman's accessories speak for her. LAVIE has an exciting variety of designs to match every mood and every occassion, whether a chic or elegant look. I am proud to be a part of this association, after all I am Lavie, which means life."

Speaking on the occasion, Sandeep Goenka, Business Head of the brand says, "Kareena very well resembles the personality of Lavie and the association with her is synonymous with our brand. The LAVIE collection offers stylish and accessible handbags for today's jet-setting women which is now readily available all over India. "