Law & Kenneth's 'Honey bunny' campaign for Idea strikes the chord with masses!

The Honey Bunny virus - the new Idea Cellular ad is on the road to becoming contagious. Most business and advertising blogs have been all praise for the Idea campaign. The song has gone viral and how! From re-tweets to shares to radio spots and TV ads, Honey Bunny is everywhere.

The internet is buzzing with reviews like, "If you are still grooving to the Gangnam style, then here’s a much more relate-able funny song that is sure to make you go, “Feeling something something, Hello Honey Bunny Honey Bunny, You’re my pumpkin pumpkin Hello Honey Bunny”. If that looks cute, the tune makes it even peppier; you just can’t get it off your mind.

“We knew we had a good piece of content in our hands the question was how do we go about spreading the word without forcing it on our fans. And hence we created a unique content strategy for the SMM platforms and make all our fans and followers a bit inquisitive as to “What is is Honey Bunny?”. And that worked wonders for us. Says Aarti Samant – Group Head – Social Media – Digital Law & Kenneth.

Soon the full version 2 min 31 sec video was posted through an unofficial source. YouTube users began clamoring for the lyrics of the song, the name of the singers and mp3 download links. Vinayak Upadhyay, Chief Creative Officer at Law & Kenneth Digital says “it’s a validation of the confidence the team had in its ‘virability’.

The teasers we developed helped in generating huge curiosity, I believe a viral can’t be created, it’s the people who share it and make it viral.