Lay's launches 2 new 'Magical' flavours

India’s leading potato chip brand, Lay’s, from PepsiCo India, is all set to add more magic to the consumers’ snack-time with the launch of two new lip smacking treats- Lay’s Chile Limon and French Salt & Cracked Pepper. With these innovative additions to its existing flavour portfolio and the promise of a magical experience, the brand is looking at further strengthening its leadership position in the category.

Made with Best Quality Potatoes, these two new flavours have a very different but familiar taste appeal. The stimulating sharp taste of Lay’s Chile Limon is a great combination of chilli and lemon flavours, much loved by Indian consumers. Chile Limon experience is such a burst of delicious tangy flavour in your mouth, that it leads you to add ‘spice’ to any non-descript moment and make it fun! On the other hand, Lay’s French Salt & Cracked Pepper, as the name suggests, is a perfect combination of salt and cracked pepper inspired by the subtle flavours in the French cuisine. This innovative offering guarantees a ‘joie de vivre’ zesty taste for your palate, so you can sit-back and season up your conversation, French Style.

Gaurav Mehta, Director, India Foods, PepsiCo India said, “As market leader, PepsiCo Foods is committed to delivering new taste experiences to our consumers. Lay’s is known for its great tasting and fun offerings and with this new launch, we are adding delight to the young consumers’ snack basket. Chile Limon and French Salt & Cracked Pepper, brings Lay’s signature ‘unlimited fun’ to snacking, resulting in crunchy and enjoyable treats for our consumers. We are confident that consumers will fall in love with these new flavours”.

Now available nationally, Lay’s Chile Limon and French Salt & Cracked Pepper are available in 12.5g, 26g & 57g packs, priced at Rs. 5, Rs. 10 & Rs. 20 respectively.

The launch will be supported by a 360-degree integrated communication, including national TV campaign, print, on-ground sampling & trial generation and a significant online component that includes social media.