Lemma taps Swaminathan Iyer to spearhead expansion in Southeast Asia

- Lemma, a leading independent omnichannel Supply Side Platform (SSP), has announced the appointment of Swaminathan Iyer as the Director of CTV for the Southeast Asia region. This appointment comes at a critical time of growth for the company as it expands its ad portfolio to include CTV alongside DOOH, making it available to clients in the region.

With this strategic move, Lemma is set to deliver innovative large-format ad solutions to brands, agencies, and publishers across Southeast Asia. The appointment of Swaminathan Iyer will further strengthen the company's position as a critical player in the region's digital advertising landscape.

Commenting on his joining, Swaminathan Iyer, Director -CTV, said, “With Lemma's focus on innovation and cutting-edge technology, I am confident that we can deliver impactful and effective advertising solutions to clients in Southeast Asia. I am excited to work with the talented team at Lemma and collaborate with our advertising clients and Publisher partners to deliver innovative solutions that meet their advertising needs. I am excited to work with the talented team at Lemma and collaborate with our clients to deliver innovative solutions that meet their advertising needs.”

Recent reports suggest that Southeast Asia's CTV and DOOH markets are expected to grow significantly over the next few years. The CTV market alone is projected to grow at a compound annual growth rate of over 30% through 2025, while the DOOH market is also expected to expand rapidly. Lemma’s expanded portfolio, which includes CTV and DOOH offerings as large format ads, puts it in a prime position to capitalize on this growth.

“As we continue to make strides in the Southeast Asian market, we are excited to enhance our regional support and further propel our growth. With our expanded presence in SEA, a diverse range of channels, and a continuously evolving product portfolio, Lemma has established itself as a major player in the industry. Swaminathan Iyer is an accomplished professional with extensive experience in the CTV industry. We are thrilled to have him as our Director of CTV for the region. We look forward to working with him to deliver innovative and effective advertising solutions to clients in Southeast Asia.” Said, Puneet Biyani, President, Lemma.

Swaminathan Iyer brings over 20 years of experience in the digital and CTV space, having held leadership roles at DigiAdapt, Paramount, Yahoo, and other organizations. As Lemma's new Director of CTV for Southeast Asia, he will lead the company's efforts to expand its portfolio and deliver innovative ad solutions to clients in the region.