Lemma launches "Har Gully Tiranga" campaign

India's Digital Out of Home industry collectively launched the Har Gully Tiranga campaign across the nation – geared toward celebrating India's 75th year of Independence, much in line with the govt's initiative of Har Ghar Tiranga, to invoke the feeling of patriotism in the hearts of the people and promote awareness about the Indian national flag.

Initiated by Lemma, the leading DOOH platform, the campaign went live from 8.05 am on the 15th of August 2022 on media space offered by Amour Digital OOH, 360 creations, Avisa, Icons outdoor, Infinity outdoor, Zen Digital Media, Raya Media, PlayAds, Eyecatch, Moving pictures, NS publicity & many media partners integrated with Lemma.

Keeping the creative simple and focusing on the tricolour with the message of “Azadi ka Amrit Mahotsav” the campaign not only displayed static banner creatives but was also enhanced with some multi-sensory creatives (audio/video) across the railways and bus stands with the national flag in the foreground and the soothing sound of the sitar in the background. Likewise, a few others opted to run a video-only campaign as supported by their systems. 

The Har Gully Tiranga aimed to reach every nook and corner of India through nationwide participation by the DOOH owners. The campaign was seen at airports, malls, residential screens, digital billboards, public transit, and multiple other place-based locations, truly celebrating the spirit of patriotism and 75 years of Independence. 

" It is amazing to see this happen at a scale where every screen partner come together to mark this momentous occasion of 75 years of Independence & make this campaign a reality." says, Gulab Patil, Founder & CEO, Lemma.