Zindagi originals bags Gold at Promax India Awards 2022

Zindagi has played a significant role in redefining content with shows and talent from across the border. As both the countries gear up to celebrate 75 years of Independence, popular shows Dhoop Ki Deewar and Qatil Haseenao Ke Naam have won 3 Big Gold Awards, resulting in a hattrick for Zindagi, at the Promax India Awards, 2022 

Celebrating the outstanding achievement and win across the region, Zindagi takes home the Promax Gold, for the pathbreaking desi noir show, Qatil Haseenao Ke Naam and cross border story Dhoop Ki Deewar. Celebrated Pakistani music artist, Zeeshan Parwez has been award the gold for Qatil Haseenao Ke Naam for the ‘Best programme title sequence’, while noted Visual artist Rahada Tajwer wins yet another gold for Dhoop Ki Deewar for the ‘Best key art’. A favourite among the digital audiences on both sides of the border, Ahad Raza Mir and Sajal Aly starrer, Dhoop Ki Deewar also wins the ‘Best social media campaign for a programme’.

Talking about the wins, Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd said, “The collaboration of Indian and Pakistani talent winning awards together is a proud moment for us. It reinstates our belief with which we started Zindagi that art and stories know no boundaries! And what better moment for Zindagi to win these awards than on the eve of 75 years of Independence for both India and Pakistan!”

Zindagi’s success at the Promax India Awards, is another key step towards an inclusive approach in content, bridging the gap between the two countries.