Lenskart.com signs up as team partner for Pro Kabbadi League's Mumbai Team U Mumba
Lenskart.com, India’s largest online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses signs up as a team partner for Pro Kabbadi League’s Mumbai Team “U Mumba“. The team “U Mumba “is owned by Unilazer Sports, leading sports management firm by Ronnie Screwvala’s Unilazer Ventures. Pro Kabaddi League is an eight-city league with games to be played on a caravan format with each team playing each other twice in July and August, 2014. With franchise owners like cine stars Abhishek Bachchan, the event is projected as the largest spectacle in India’s oldest sport.
Commenting on the brand's association, Peyush Bansal, CEO & Founder, Lenskart.com said, “We are delighted to be announcing this partnership with the U Mumba team. We believe in sport’s unique ability to engage with a mass audience. Kabaddi is an age-old Indian sport and being a youthful game, it is in line with our brand vision".
The agreement will see Lenskart.com logo appear on the back of the team’s kits and jerseys. Along with the kit branding, the company will be running on-ground activation by holding Eye check-up camps for players as well as spectators. The Lenskart.com facilitators present at the activation platform will also give out free coupons to be used at the website. The online users of the brand will also get a chance to meet the players and win free match tickets by participating in the various contests to be organized on Lenskart.com.