Licious appoints Vidyanand Krishnan as CCO & Meeta Aggarwal as CFO

Licious, India’s first D2C unicorn, announced the addition of two stalwarts of India Inc to their leadership team. Licious welcomed Vidyanand Krishnan as Chief Customer Officer and Meeta Aggarwal as Chief Financial Officer. In their respective roles, both leaders will be instrumental in furthering the ambitious growth journey that Licious has been.

A seasoned leader, Vidyanand Krishnan will lead the customer agenda and play a strategic role in driving customer retention and loyalty for Licious. With previous roles at Dunzo, Walmart, Cognizant, and Accenture, Vidyanand brings valuable experience in retail and product management to his new role. An alumnus of IIM Ahmedabad, he was the business lead at Walmart, responsible for building express pickup and delivery for the online grocery business. After spending 6+ years at Walmart, he moved to Bengaluru in 2020 to join Dunzo where he led the customer experience functions during the company's transition into a Q-Commerce retailer.

An expert in her own rights, Meeta Aggarwal, will focus on driving profitable and sustainable growth, cost efficiencies, effective working capital management and strong governance/controls for Licious. She brings with her rich experience of 18+ yrs across financial planning, controllership, business partnering, performance management and corporate governance. Having worked across geographies and cultures, Meeta is adept in developing collaborative partnerships and delivering results on complex cross- functional projects. An ardent leader, she is also passionate about building & leading high-performance teams. Prior to joining Licious, Meeta was the Chief Financial Officer - India & Southeast Asia at Anheuser Busch-InBev India. Meeta has worked across other prestigious organisations like Telenor & HCL. Meeta is a qualified Chartered Accountant, Company Secretary and an alumnus of FORE School of Management.

Abhay Hanjura & Vivek Gupta, Co-Founders, Licious, said, “Throughout our 6 years journey we have been supported by some of the best & brightest from the India Inc. Not only have they contributed immensely to the growth of the company, but also to our knowledge and understanding of the complex business ecosystem that we operate in. With Vidyanand and Meeta, we aim at taking that journey further ahead. The unprecedented growth that we have witnessed over the last 2 years is only an indication of how the future looks like at Licious. As we continue to propel ahead, we will rely on our able leadership team to aid progressive decision making, unlock newer frontiers for growth and work with all Licians to spread the love for meat! We are thrilled to welcome Vidyanand and Meeta on-board & wish them the very best”

Vidyanand Krishnan, Chief Customer Officer, Licious, stated, “I’m excited to join the fantastic team at Licious at such a pivotal moment in this remarkable journey of delivering the best-in-class meat experience to Indian consumers. As a customer-first brand, Licious has always put the customer’s needs at the heart of every experience. I look forward to creating more and better ways to connect with the brand’s ever-growing, loyal customer base.”

Speaking about her new stint, Meeta Aggarwal, Chief Financial Officer, Licious, stated, “I am delighted to be part of the elite league of Licians! As someone who has been part of the growth story at matured organisations, it is fascinating to see the agility & momentum that Licious exhibits. Licious presents a unique opportunity to build for the future while working on resurrecting an age-old industry. I am excited to say the least & look forward to be part of the Licious journey.”

Customer retention and loyalty continue to witness a direct impact on Licious’ business, consistently winning a repeat order rate of 90%. Last year, Licious got a billion-dollar valuation, making it the first D2C unicorn in the country.

Since its inception in 2015, Licious has adopted 100% traceable and sustainable sourcing practices, creating quality benchmarks for the industry. Built on the farm-to-fork business model, Licious controls the entire supply chain, powered by stringent cold chain control to maintain the quality and freshness of products from the time of procurement, processing and storage until the time it reaches the end consumer.

The Bengaluru-based brand is the first fresh animal protein brand from India to be certified with FSSC22000, one of the highest food safety certifications in the world. The brand is synonymous with a smooth, trust-worthy, and hassle-free meats and seafood experience.