LifeCell Appoints MagnonTBWA to Develop Web Properties
LifeCell India’s largest private umbilical cord stem cell bank has appointed MagnonTBWA as its agency to revamp its online presence that encompasses creation of web properties for the corporate and service brands. Following a multi-agency pitch, LifeCell granted the digital duties to MagnonTBWA taking into account the agency’s competence in web design and technology integration.
Apart from being India's first and largest umbilical cord stem cell bank, LifeCell is also the only player in the industry providing comprehensive stem cell solutions including menstrual stem cell banking, R&D and point-of-care stem cell therapy for orthopedic, and vascular specialties. As part of the engagement MagnonTBWA will be delivering LifeCell website properties for India & GCC markets with specific emphasis on showcasing the brand’s wide range of services, namely- BabyCord, BabyShield and Femme.
LifeCell has many digital milestones to its credit in terms of being the first brand in the stem cell banking industry to achieve vast digital penetration reaching out to its target audience of expectant parents across even smaller cities. LifeCell has also been a pioneer in the industry to leverage the power of the digital medium to create awareness, educate and engage customers through internet advertising platforms such as Google ad words and Facebook advertising. The company also takes pride in being at the forefront of providing a seamless and delighting digital experience for the customers right from the time of generating interest through digital ads up to the point of sale, also offering online payment gateway. Towards this, the company has developed a robust technology platform that integrates its web properties, customer contact center and mobile applications.
Expressing his delight on the new partnership, 
Established in 2004, LifeCell is the most recommended stem cell bank by gynecologists. It is also the most accredited stem cell bank with certifications from national and international organizations for standards. The agency plans to leverage their achievements and the brand’s ambassador, Aishwarya Rai Bachchan, to educate the expectant parents about the importance of umbilical cord stem cell banking as well as to create a unique and distinct digital presence for the brand.
On choosing MagnonTBWA as its digital partner, V. Ravi Shankar, CMO, LifeCell said “The digital medium has been a key gateway for customers to reach out to LifeCell to understand the concept and get interested to subscribe to the service. There has been a significant increase in the traffic to our website prompting us to revisit the key aspects of our web properties and create international design, rich user experience, educative content and compelling call for action. Digital technology is our backbone and we continue to leverage it to create convenience and delight for our customers. We found that MagnonTBWA has both technology and design competencies to take LifeCell’s digital journey to the next level.”
MagnonTBWA’s client roster includes brands namely Haier, Hilton, Hyundai, Michelin, Schneider, Sony, Standard Chartered Bank, Suzuki and UNICEF.
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