Lifestyle brand Globalite launches own TV shop!

With a motive to target majorly the affordable market in sports lifestyle category in India, Globalite, a sports lifestyle brand has recently launches its own TV shop named “Global Fashion Shop”. Globalite was initiated three years back in India to compete with those high-end sports lifestyle brands which are out of reach from middle-class segment. The TV shop will see all fashion, lifestyle and some electronic products too.

Speaking on the new development, Aayushi Kishore, co-founder & CEO, Globalite Retail said, “In a short span of three years time, Globalite has become a big competitor for established brands in Indian sports lifestyle market. Launching of own TV shop is another feather added into the hat of Globalite’s success story. The shop aspires to bring the fore aspirational, fashionable and trendy products at the best price, for the mid segment population in the country. The endeavour is to penetrate to the market which does not have access to buying from other channels. Global fashion shop will provide excellent value for money and an aspirational value attached to every deal.”

Globalite manufactures all footwear inhouse and can pass on competitive pricing to the customer because it is 100 per cent vertically integrated. The company is expanding and keeps introducing new and fresh designs of sports lifestyle products for both men and women in every season.