Livpure celebrates the purity of relationships with its new Diwali campaign

Diwali is one of the biggest festivals in India, and indeed one of the best opportunities to engage with our audience. Livpure, India’s fastest growing water purification brand launched its new campaign ‘#PureCelebration’ for this festive season, today. Livpure’s objective is to establish a more personal connection with its audience, around this occasion of "coming together". A connect that could be more relatable, memorable and trigger conversations around the brand.

Commenting on the campaign, Mr. Sushil Matey, Director – Marketing, Livpure and CEO, LivpureSmart Homes, said, “Unlike the category, Livpure in each and every campaign has interpreted life from the lens of "goodness". With Diwali being the onset of new beginnings, and with products in three categories - air, water and indoor weather, Diwali becomes a very relevant point in time to reinforce our bond with consumers and prospects alike.”

Barin Mukherjee, CEO - Digital Refresh Network believes, “Whether it’s providing clean drinking water, purifying the air or cooling our living spaces, Livpure’s communication approach has always focused on the positive perspective on life. We saw an opportunity in combining the sentiment of “home coming” moments as moments of goodness, which is core to the brand”.

This campaign will be highlighted across Facebook, Google, YouTube and other popular digital platforms.

Creative Agency: Digital Refresh Network
Account Management: Murari Mishra, Abhinav Jain
Creative: Judhajit Dey Sarkar, Mrinal Bhalla   
Production House: Circus Elephants
Duration: 1:30 mins