Lloyd Campaign featuring #DeepVeer goes live
Lloyd Air Conditioner’s latest Ad Film “Khayal Rakhenge. Khush Rakhenge”, highlighting an enjoyable take on its innovative technology, goes on air today. The brand-new film is targeting the young Indians who aspire for a fuller life and value products with technology that helps them live this kind of life. It’s a 360 degree launch across all platforms.
The film features Bollywood’s power-couple Deepika Padukone and Ranveer Singh. The film is bound to drive high appeal amongst young Indians couples and families. It’s going to be the sneak-peak into the Bollywood couple’s life and will add to the already existing curiosity that people have had, about their personal life post marriage.
Stating further about the Campaign, Amit Tiwari, Vice President Marketing, Havells India, said ““Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.
With its technology-rich range of offerings, Lloyd is making a strong play in the consumer durables market. In an attempt to appeal to young couples as its core target audience, Lloyd recently named Bollywood’s newest power-couple, Deepika Padukone and Ranveer Singh, as its newest brand ambassadors. The Brand wanted a real life couple who could resonate with the brands’ values. Being young, versatile and performance oriented, they seemed a perfect match.
A young, dynamic and growing brand, Lloyd has upheld ‘customer centricity’ at the heart of its business operations. Lloyd’s product portfolio comprises of air-conditioners, ULED televisions, washing machines, and a soon-to-be-launched range of refrigerators.
The film will be live on screens and on offline supported by advertising across, print, OOH, and all social channels.
Agency – Mullen Lintas, Delhi
Creative Team – Amer Jaleel / Garima Khandelwal / Sindhu Sharma / Sarabjit Singh / Vipul Kundra
Client Servicing – Vikas Mehta / Amjad Ali / Antara Chakraborty / Aashiq Gesni
Production House: Chrome Pictures
Director: Amit Sharma
Producer: Poonam Wahi
Project Coordinator: Napolean Daniel Amanna
DOP: Ayananka Bose
Production Designer: Urvi Ashar & Shipra Rawal
Editor: Dev Rao Jadhav
Music Director: Ronit Sarkar
Ranveer Singh’s Team
Manager: Suzanne (YRF)
Costume Stylist: Nitasha Gaurav
Hair Stylist: Darshan Yewalekar
Makeup Artist: Mahadev Naik
Deepika Padukone’s Team
Manager: Karishma (Kwaan)
Costume Stylist: Shaleena Nathani
Hair Stylist : Namrata Soni
Make up Artist: Anil Chinappa
Chief AD: Edwin Quadros
DA: Rohit Gupta
2nd AD: Rituja Jayant
Asst Producer: Kush Malhotra
Production Controller: Sandeep Gupta
DOP Asst: Siddhant Sinha
Focus Puller: Madhav
Gaffer: Ahmed ( Light N light)
Post Producer: Dutta Yewale
Colourist: Navin Shetty
Sound Engineer: Rishabh Bose
Online Editor: Anil
Asst. Post Supervisor: Sanjay Malvankar
Head of Accounts: Kalpesh Darji
Accountant: Vikas Tambe
Marketing & PR: Ashish Gole
Production Boys: Hari Gupta, Manish Singh, Ashok, Pappu, Popat, Surendar Gaud, Harish Bhardwaj