Lodha picks Aishwarya Rai Bachchan as brand ambassador for 'The Park'

The Lodha Group, the country’s largest developer, announced a new masterplan district called ‘The Park’ in Mumbai today.  The Park is located at Worli, on the property purchased last year for Rs. 2727 crores from DLF. The Lodha Group plans to develop a variety of different projects around this park, ranging from high rises, town houses, luxury retail and even a few select bungalows.

Located at the start of the Golden Mile – a confluence of the most premium residential and commercial developments, the finest hotels, luxury retail malls and buzzing entertainment hubs, with magnificent sea views and proximity to key business hubs – The Park combines the beauty of serene yet energetic living, the harmony of tradition and modernity, and the balance of nature and luxury.

A part of the 17 acre property has been exclusively designed as a tribute to nature with 7 acres of world class landscapes set on top of a 70 feet tall ‘hill’ at Worli, South Mumbai. Inspired by the great urban parks around the world, The Park offers an ideal urban lifestyle, one that is currently not possible in Mumbai. With over 7-acres of space, which is equivalent to 6 football fields put together, or about 1.5 times the size of the world’s largest cricket ground - the MCG (Melbourne Cricket Ground),  The Park is a tapestry of experiences, pulsating with vibrant life and activity, so rich it would take a lifetime to enjoy all of them.

Unveiling The Park, Abhishek Lodha, Managing Director, Lodha Group, said, “We could not be more thrilled to share with you ‘The Park’ - the latest addition to our gamut of existing world renowned developments. Around the world, the 

He went on to add, “The Lodha Group will invest thousands of crores in the development of The Park. During the construction phase, we expect to generate more than 5,000 direct jobs, including 1,000 white collar jobs like those of architects, engineers and interior designers. This large development will also support more than 10,000 indirect jobs in allied industries like cement, steel, tiles, cables, etc. Once The Park is completed, it will give rise to over 500 full-time jobs in the areas of facility management, housekeeping, horticulture and retail. The launch of The Park today is a vote of confidence that brings in much needed investment for the Indian economy.”

Speaking on the development, world renowned style icon and actor, Aishwarya Rai Bachchan, future resident and brand ambassador for the Park said, “The Park is an outstanding development, at par with the best internationally. I am delighted to be associated with the Lodha Group on this new and innovative project. I have been on many journeys, but have yet to discover a place like this.....right here. With such captivating natural beauty, breathtaking design, and limitless convenience waiting at home, going back to The Park is surely something to look forward to."

‘The Park’ by Lodha will be a fully-integrated community with a choice of playgrounds and a tree house for children, a retail plaza, concierge services, a range of gourmet dining options to choose from, a magnificent clubhouse framed with hanging gardens and trees, and India’s first Evander Holyfield gym. With 85% of the development consisting of open spaces, including organic gardens, picnic gardens, a wetlands garden and a butterfly island, The Park offers a variety of delightful experiences to explore. Prospective buyers can expect the highest standard of finishing, services and customer care – elements which are at the heart of our promise to deliver experiences which are unmistakable, unforgettable and consequently, unmissable.

‘The Park’ has been designed by WOHA, Singapore – the world’s most recognized architects for Green hi-rises and ‘P-Landscape’, Thailand – a firm well-known for its world class landscapes, primarily in hospitality projects across Asia.