Loop Mobile to woo the social media audience, partners with Windchimes Communications

Windchimes Communications, one of India's leading social media agencies has been signed on by Loop Mobile (India) Limited, Mumbai's 15-year long- serving and leading mobile service provider to consult the brand on its social media strategies. Windchimes will also help Loop Mobile, set up its social media presence and manage it for the telecom player.

Keeping in line with its commitment of the best experience, be it in terms of network or customer service, Loop Mobile recently announced its "Going for Great' challenge. This includes money back with every call drop ' an initiative launched 1st time by any operator in India. This is in continuation of Loop Mobile's commitment to provide customers a superior network in voice and data clarity. Loop Mobile has also introduced Service Guarantee i.e. to activate all services in maximum 15 minutes and answer all calls on Call centre within 10 seconds failing which subscribers would be entitled to a café coffee day voucher. To cater to its over 3million subscribers in Mumbai, Loop Mobile has also introduced 1st of its kind Privileges for both postpaid and prepaid customers. In addition, a host of innovative value added services such as Loop Mobile Mail, Loop Mobile Videos, Loop Mobile M-News and Info-services are some of the newly launched services which are being offered completely FREE. Subcribers on social network will be a privy to a host of exciting and engaging services through these innovative plans and programmes by Loop Mobile in Mumbai.

Windchimes has been handed the social media mandate for Loop Mobile and will handle the brand's presence across social media platforms. The Mumbai-headquartered agency will play a key role in being the spokesperson for the brand online, creating buzz for new launches and building engagement for the brand with its audiences.

Windchimes will also advise and help Loop Mobile create a stronger community connect and come up with exciting ideas to leverage Loop's strong relationship with Mumbai. Another key mandate that will be handled by the agency will include identifying and resolving complaints and queries, thereby strengthening the brand's customer relations.

Commenting on this development, Arif Ali, Head of Brand & Communications, Loop Mobile (India) Limited said "Today mobile telephony is a necessity and the consumers are more discerning and quality conscious than they ever were in the past. With the rapid adoption of social media, it is clear that if we need to stay connected with our subscribers, using all possible means of media including social media. We wanted to partner with an organization which has the understanding and user-insights to the changing social environment. Windchimes fitted this criteria and therefore has been appointed as our partner for our social network initiatives. With the help of Windchimes we look forward to building and driving our brand imagery online so as to connect with the subscribers better and faster.

Nimesh Shah, Head Maven ' Windchimes Communications commenting on the association with Loop Mobile said, "It feels good to be associated with Loop Mobile, one of the longest standing mobile service providers in the country. Telecom is a very dynamic industry and the roll out of Mobile Number Portability has made it that much more competitive. By effectively using social media, we hope to create greater awareness and equity for the brand, thereby leading to meeting of business objectives."