Lowe Lintas partners with IIM Kozhikode; Creates a unique Programme

Lowe Lintas and The Indian Institute of Management, Kozhikode will be jointly conducting an executive education programme for mid-senior level marketing professionals. This will be the first programme of its kind, where an IIM and a leading communication agency are joining hands together.

The programme titled "Effective Marketing Communication' is being conducted at the World Trade Centre, Cuffe Parade in Mumbai from July 14th -16th 2011. The programme would cover the theoretical and practical aspects involved in developing effective marketing communication.

Lowe Lintas is bringing to the table its vast experience in devising effective communication strategies for a host of clients across categories and geographies, and IIMK is using its considerable academic expertise in conducting similar executive education programmes in the past, and putting together the course content and the delivery methodology.

Over the course of 3 days, specialized communication theory will be brought alive through practical learning sessions, through the combined expertise of stalwarts in the field. Participants will also be privy to case studies that demonstrate the strategies behind Marketing Communication from Lowe Lintas' global experience in building brands across 45 categories in 73 countries, for over 60 years. They will also be exposed to the usage of certain proprietary strategic tools and models that have been developed by Lowe Worldwide for the purpose of creating a focused and structured approach to communication.