LS Digital Onboards 130 New Clients in the Year 2022-23

LS Digital, India’s new-age independent digital marketing andtransformation group, is proud to announce that it added 130 new companies to its list of clienteles in FY2022-23. Digiverse, its proprietary end-to-end transformation service, played a significant role in optimizing the efficiency of customer marketing operations.

On this great success  Prasad Shejale, CEO & Founder, LS Digital said, "We are thrilled to announce the remarkable success we achieved in FY2022-23, welcoming 130 new clients to the LS Digital family. Our Digital Marketing transformation approach, empowering brands to utilize digital as an enabler across media, UI/UX, Creative, Data & Insights, CX, and Tech, played a pivotal role in attracting clients to choose us.”

LS Digital continues to dominate the BFSI landscape as a trusted digital marketing transformation company. However, FY2022-23 was all about diversification and lending expertise to other sectors. The company focused on e-commerce, accounting for 13% of its clients, followed by FMCG at 11%. According to a LinkedIn report, the Indian gaming sector is expected to grow from $2.8 billion in 2022 to $5 billion in 2025, with a 28-30% CAGR. LS Digital had identified this emerging trend early on to bag four new clients in this exciting segment. Commenting on diversification, Prasad further added, “Our mission is to be the global leader in digital marketing transformation, leveraging our decade-long experience, expertise, credibility, and talented team.”

On growth and acquisitions made last fiscal, Prasad shared, “The addition of Langoor Digital and F1Studioz to LS Digital group further enhanced our ability to deliver comprehensive digital marketing transformation services. Our project management and monitoring product, Digiverse, added significant value to our value proposition, optimizing our clients' marketing operations' efficiency.”Digiverse, enabled clients save up to 1,044 hours annually, demonstrating how businesses can achieve greater efficiencies and optimize their campaign operations.

Some of the services and noteworthy clients include:

Paid media services & biddable media platforms:

• Dettol Pro Solutions (Reckitt Benckiser): Handled paid media services,leveraged biddable and direct buy media platforms to generate leads for the brand.
• Fantasy Akhada:Established a Center of Excellence (CoE) model, delivered comprehensive digital marketing solutions to drive growth and achieve business objectives.
• FitBudd:Paid media services for this SaaS-based fitness platform were centred on biddable media platforms for fitness coaches, lead generation, onboarding trainers, and targeting specific regions such as the USA, Canada, Australia, and South Africa.

LS Digital also collaborated with travel brands where the company lent its SEO expertise to Club Mahindra and paid media services to redBus.

Digital Marketing Transformation, Google Analytics 4 Implementation& Migration:

• LS Digital also provided Digital Marketing Transformation Solutions to several brands and implemented Google Campaign Manager (GCM) for over 10 clients which allowed them to create and manage multiple ad campaigns, set target parameters, allocate budgets, and track performance metrics like impressions, clicks, conversions and revenue.
• Pepe Jeans & Wakefit: Transformed traditional retail brands into successful online marketing brands by listing them in marketplaces and successfully migrating to Google Analytics 4. This exemplifies the growing importance of digital marketing in the modern business landscape, as more traditional businesses recognize the need to embrace online marketing strategies.

LS Digital prides itself in being a leading innovator in digital marketing, constantly striving to challenge the status quo and breaking the mould to provide exemplary solutions to its customers that are seeking to achieve growth and a positive customer experience.“As we look ahead, we acknowledge the unprecedented scale of change and embrace new goals and challenges. Under the banner of #ChallengeTheNow, we are determined to lead the digital marketing transformation landscape, accelerating brands' transformation journeys to stay relevant to their digitally-enabled consumers,” Prasad further commented.

“I extend our heartfelt gratitude to all the brands who have placed their trust in us, contributing to our growth journey together. Moreover, our success is a testament to the dedication and passion of all our Logimates who relentlessly pursue excellence, which has been instrumental in delivering exceptional results for our clients," concluded Prasad.