Lupin Life announces association with Vikram Vedha

Lupin Life, announced the association of Be One, Lupin’s 100% Ayurvedic health and wellness supplement,  as the official Energy-Partner for Vikram Vedha, the most awaited action thriller.  

Vikram Vedha featuring bollywood superstar and Be One’s brand ambassador, Hrithik Roshan, along with  superstar Saif Ali Khan, presented an ideal brand partnership opportunity for Be One. The movie features both  the superstars with dynamic, strong and electrifying performances, something that Be One daily energy  supplements are known for. Enriched with eight ayurvedic active ingredients like Ashwagandha, Shilajit,  Shatavari and Pippali, Be One works holistically to provide energy, build immunity and enable a healthy body  and mind.  

Be One propagates its higher purpose as a brand, expressed as “Bano Khud se Behetar,” which essentially  brings forward healthy competition with oneself. In the introspective narrative of Vikram Vedha, both the  actors have endeavored to be better versions of themselves, literally and figuratively. As Energy Partner to  Vikram Vedha, Be One has mobilized a robust integrated marketing campaign with TVCs, digital content,  cinema, on-ground, and a rich retail visibility drive. 

Commenting on the association, Anil Kaushal, Head – OTC Business, Lupin Limited said, “By partnering  with the action thriller movie Vikram Vedha we want to reiterate that prioritizing one’s health and  wellness by making right choices is important. Our association with Vikram Vedha celebrates energy  and is aligned with what Be One stands for – ‘Bano Khud se Behetar’ (become the best version of  yourself).”