Madhur Sugars collaboration with Robin Hood Army

Madhur Sugar, India’s leading packaged sugar brand, has initiated ‘Madhur Utsav’ to kindle the festive spirit of Diwali among all segments of society. The first such volunteer-driven initiative was recently organised in collaboration with Robin Hood Army in thirteen locations in Delhi.

Madhur Sugar team led by its Executive Director Mr. Ravi Gupta, along with the army distributed ration kits as well as festive sweets to a thousand households making their Diwali truly memorable. The initiative was further amplified by the participation of popular food vlogger Gaurav Wasan, who volunteered as a ‘Madhur Captain’ to become a part of this drive.

This joint effort brought together approximately 80-90 dedicated RHA volunteers and over 100 Madhur Captains across the thirteen locations, collectively bringing smiles to nearly 1,000 faces this festive season. This is just the beginning of Madhur Sugar’s journey towards spreading ‘Madhurta’, one life and one smile at a time.

Expressing his gratitude, Ravi Gupta, Executive Director, Madhur Sugar said, “It was overwhelming to see the smiles on the faces of so many people. We, at Madhur sugar, believe in spreading sweetness amongst all around us. Madhur Utsav is a step in that direction. We are working on a unique concept of inviting volunteers to be Madhur Captains, who shall be the lead drivers for this mission. We intend to continue this initiative all across the nation, throughout the year.”

The primary objective of the campaign was to encourage people to participate in this generous activity, and the response from the community was overwhelming, as they came out in large numbers to add sweetness to the lives of those less fortunate.

Madhur Sugar, is famous for constantly educating consumers on the merits of upgrading to hygienically packed sugar since its launch in 2007. The brand engages with 95% of Indian households who buy loose sugar, and educating them on the merits of upgrading to packed sugar.

If you are passionate about making a difference and want to join Madhur Sugar in its mission to spread smiles, logon to www.madhursugar.com/madhurutsav.