Madison Media Infinity picks Sushma Jhaveri as COO!

Sushma has over 18 years of experience in Media planning and research having worked in companies like Carat, Mindshare Fulcrum, TME, Synovate. Her last stint was with Carat as Sr. Vice President. Across her career she has worked with clients like Unilever's oral care and deodorant brands, Colgate, Britannia, Godrej Appliances, Heinz, Castrol, Viacom 18, ICICI Bank, Star Network, Shopper's Stop, HDFC and many others. In her research role, she has been involved with media research, micro market planning softwares, various ad tracking studies and formulating customized research for various brands.

Says Punitha Arumugam, Group CEO, Madison Media, "I have interacted with Sushma at various industry forums in the past and found her perspective and inputs refreshing and concise. With Sushma becoming a Madisonite, I am delighted that we will now have her experience and inputs available to our portfolio of clients"

Says Sushma Jhaveri, on her joining Madison, "I am happy to be given an opportunity to be a part of the Madison family. Madison has interesting set of clients which is the exciting part of work. Hoping for a great new innings."

Madison Media was in the news earlier this year for winning the coveted ITC media planning and buying AOR that it is currently handling through its unit CREST.

Madison Media is India's foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald's TVS, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino's, Bharti Axa, Max Newyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network, Indian Oil and many others. The gross billing of Madison Media is Rs. 3000 crores.