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Madison Media Infinity wins the Media AOR of Polycab India

Madison Media Infinity, a unit of Madison World, has won the media AOR for India’s leading electrical solutions brand, Polycab India Ltd. The account was won in a multi-agency pitch involving several rounds of presentations.

Polycab India Limited is one of India's leading manufacturers of Wires and Cables and a fast growing FMEG (fast moving electrical goods) company with a consolidated turnover of INR 122+ billion. Polycab India has a wide range of lifestyle enhancing offerings include Polycab BLDC fans, LED lights, water heaters, smart automation solutions (IoT), switches, switchgears to cite a few. Polycab’s 23 manufacturing facilities are spread over four locations across Halol, Nashik, Roorkee and Daman.

On this association, Nilesh Malani, President and CMO, Polycab India Ltd., said “We are excited to partner with Madison Media Infinity as our media AOR agency and look forward to their expertise across the media spectrum which includes media strategy, planning, buying and partnership. This association will help us in our future growth and brand building.” 

Abhik Banerjee, COO, Madison Media Infinity, said “In Polycab's endeavor to be the leading electrical solutions provider, we're pleased to join forces. Creating amazing work along with Team Polycab will be an incredible experience for us and we look forward to working with them on this journey of growth and success.

Madison Media, India’s largest homegrown media agency that started media operations in 1995, was ranked by Recma, amongst the Top 5 Global Independent Agencies of the World. In another report released by Recma in March 2022, Madison Media Ranks No. 1 in Vitality – (Vitality is based on Comp pitches, new business wins and losses), and Momentum (new Awards, Industry Share, Agency seniors). At Goafest 2022, the Agency won a total of 22 metals and came in 2nd at the Media Abbys. At the DMA Asia Echo Awards, the Agency won the top Diamond Award and Brand of the Year for Asian Paints, in addition to winning 6 Golds, 5 Silver and 3 Bronze metals. The Agency also won for the 4th time, Prime Time’s TV Media Agency of the Year. The Agency is also ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner in addition to winning over 250 awards since 2020.

Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison Media Infinity is a part of Madison World, India’s largest homegrown Communication Agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.

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