Madison Media promotes Vanita Keswani to CEO

Madison Media has recently announced that it has made some changes in its Top management team. Vanita Keswani current COO of Madison Media Sigma has been promoted to CEO, Madison Media Sigma and Shekhar Bannerjee, current Sr. VP Pinnacle has been promoted to COO, Madison Media Infinity.

Vanita has about 24 years of experience, and has been with Madison Media for the last 18 years. She has done various roles in various offices and today heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar and many others.

Shekhar joined Madison Media as a Management Trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico business of the Bombay office.

Says Mr. Vikram Sakhuja, Group CEO, Madison Media & OOH, “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent Client value. Shekhar in his most recent avatar had driven Mondelez to a World Class Account. Both these promotions are truly deserving and I wish them the best in their new challenges.”

These promotions are part of MADISON NEXT, an all encompassing programme launched by Madison 3 months ago. Madison Next is a platform to get the Agency future ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, Shaadi.com, OYO Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, Milton amongst others.

In terms of awards, Madison Media has had a hatrick of sorts, having won – Media Agency of the Year at MEDIA ACE Awards, Print Media Agency of the Year at INK  Awards and Radio Media Agency of the Year at GOLDEN MIKES! The agency also was the Runner up at the EMVIES 2015 held 2 weeks ago.Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Times Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, HomeShop 18, Café Coffee Day and many others.  The gross billing of Madison Media Group is about Rs. 3,750 crores.