Madison Media wins Television business of RSPL Group

Madison Media begins the festive season with a bang. The agency is happy to announce that RSPL Group, the makers of Ghadi detergent, amongst other brands, has moved its TV business to the Agency. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus out of Delhi.

Says Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “Ghadi has been an inspiring Local Brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.”

Says Rajul Kulshreshtha, CEO, Madison Media Plus, “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”

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Madison Media is the 5th largest Independent Media Agency of the World, according to RECMA 2020. And the 2nd Most Admired Media Agency according to the Economic Times, Brand Equity Ad Agency Reckoner, 2018-19.  Madison Media has just won the Best Digital & Social Media Agency of the Year at IDMA 2020, Excellence Award for Media Agency at E4M Play Awards 2020, along with being voted the TV Media Agency of the Year at Prime Time Awards 2020. Madison Media has won over 200 awards since January 2019.

Madison Media Group is India’s foremost media agency handling media planning and buying for blue-chip clients including Godrej, Marico, Titan, Asian Paints, Abbott Nutrition, Tata Consumer Products, Viacom 18 , BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, Domino’s, McDonald’s, Crompton, Indian Oil, Snapdeal, Cipla Health, Welspun and many others. Madison Media is a part of Madison World which through its 11 companies served last year, as many as 500 Advertisers.


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