Mahindra Group unveils new corporate website

Mahindra has just unveiled its new flagship digital property, www.mahindra.com. The new website aims to take the “Rise” positioning forward, using a story-telling technique to highlight its innovations that are making a difference to people and powering the global growth of the group.

Adopting a storytelling approach to a corporate website, the site is centered around the products of Mahindra as core protagonists. Instead of being an encyclopaedic resource, the wesbite both, in design and content is created to enable easy exploration of all that is Mahindra, for consumers and B2B audiences alike.

Karthik, VP Corporate brand said “The group website, Mahindra.com, is the hub of the entire digital presence for the group and will showcase Mahindra as an innovative and cutting edge brand that it truly is. VML has been our partner in bringing this vision alive for Mahindra. Their understanding of Mahindra’s business and brand has been evident through our long-standing partnership.”

When contacted for comment, Tripti Lochan, CEO of VML India said “With Mahindra, we have always had the opportunity to do pathbreaking work. From Spark the Rise to now, the revamped website, we are thrilled to have been part of this journey with them. The launch of Mahindra.com is a beginning in the fulfillment of Mahindra’s global ambitions. And, a huge thanks to the Mahindra teams who are always game to push the envelope just a little more to be the best in class”