Cricbuzz.com is back with its 'Cricket Ka Keeda' campaign

Cricbuzz.com, owned by Times Internet, had launched its first campaign titled ‘Cricket Ka Keeda’ in January 2015. The campaign intends to touch all cricket lovers across the country with fresh and funny takes on what happens when the ‘cricket ka keeda’ bites people. Cricbuzz.com is now coming back with an extension of the same campaign. The campaign will go on air in November 2015, timed closely with the India vs SA Freedom Series.

The new campaign comprises of 3 films - titled ‘Muh Dikhai’, Airport and Mall showcases a situation where a cricket-crazy protagonist gets immersed in the world of cricket. What happens next is when the ‘Cricket Ka Keeda’ bites to make those situations hilarious.

“With Cricket in the air and India having a long season before the 2016 T20 World Cup, this is a great time to create a recall about the brand with a funny and laugh-inducing campaign that touches all cricket lovers. Cricket creates such passion among its followers that they get immersed in that world and forget everything else,” said Pratik Mazumder, Vice President and Head Marketing, Times Internet.

He added, “We will keep bringing out newer commercials as the cricket season progresses, till the T20 World cup in 2016”.

The campaign has been conceptualized and developed by the in-house marketing team. Through this campaign, the company plans to target the net savvy, smartphone users, working professionals / students and everyone who loves cricket and likes to be updated on the scores, their favourite cricketers, upcoming matches and everything around the game.