Mahindra's Ankit Taparia joins Yulu as Director - Marketing

Yulu has appointed Ankit Taparia as the Director - Marketing. In this new role, he will be responsible to make Yulu synonymous with sustainable mobility.

Before joining Yulu, Taparia was working as Deputy General Manager - Marketing at Mahindra. He was associated with the brand for more than 12 years. At Mahindra, he was responsible for driving business volumes & MS; demand generation through ATL, digital and on-ground activations; consumer insighting feeding into product strategy and road-mapping and anchoring cross-functional projects.

Taparia brings with him a deep understanding of mobility business and a rich experience of branding, marketing, and business delivery. As a marketing professional, he has managed over 6 brands, at different life stages - from new challenger brands to established, iconic, category creating brands.