Mailander Becomes Part Of PROI Worldwide’s Global Partnership
Mailander, a long established Italian agency providing fully integrated communications consultancy and other services to a diversified client base, has become PROI Worldwide’s latest addition to the global partnership’s roster of leading independent communications agencies. With more than 70 agencies across five continents, PROI Worldwide is the world’s largest partnership with more than 5,000 staff servicing 6,300+ clients worldwide and 2015 net fee income of US$ 702+ million.
“Adding our second agency in the Italian market gives PROI Worldwide a strong positioning for both its Italian and global clients,” said Hong Kong based Richard Tsang, Global Chairman, PROI Worldwide. “Mailander’s diversified expertise and client base, its operation in both domestic and international markets and its 5 year old dedicated digital division to assist with strategic planning, implementation of cross-media projects and to enlist social and digital communication tools for campaigns ensures clients are guaranteed to receive fully integrated services” added Tsang.
Explaining their decision to become part of the PROI Worldwide partnership, Monica Mailander Macaluso, President of Mailander, said the agency wanted to further broaden and improve its strategic consultancy skills to support current and prospective clients entering the international market. “We can now collaborate with leading independent agencies in other countries allowing us to integrate their consolidated local knowledge of their stakeholders and media as we develop campaigns for our clients”. In return, Mailander Macaluso added, “we can guarantee foreign clients that their global campaigns will be customized for maximum effectiveness in the Italian market”.
Mailander’s expertise includes providing financial communication services for listed companies, those undergoing an IPO, and for financial and private equity companies or groups. The agency also has a strong corporate communication and branding reputation for their work for clients in the industrial, banking and services sectors. In addition, the company has become known for its award winning destination marketing campaigns in the tourism industry.
The 30 year old Italian agency expects to grow its offering by giving support to Italian companies opening offices abroad, providing in-depth knowledge when offering assistance with issues and crisis management in foreign markets, and creating cross-media plans for promoting, especially tourist, destinations in target markets. “Today’s business environment is all about strengthening commercial networks, especially when launching new products,” added Mailander Macaluso. “Globalization is a distinctive asset.”
PROI Worldwide Founding Partner and Global Managing Director Allard van Veen added “with the addition of Mailander we now have 33 agencies in EMEA Region, with a number having multiple offices, making PROI Worldwide the largest partnership with 75 agencies worldwide.