Make Sports News the Mainspring of Growth

The conference, "Making Sports News the Mainspring of Growth," will be held in Paris, France, on 3 and 4 February.

"Sport is first and foremost a passion," said Sandrine Proton at WAN-IFRA South West Europe, the organiser of the event. "That being the case, what are the best ways for newspaper groups to exploit this passion in order to grow their print and digital audiences as well as attract advertisers?

The conference, for senior executives from sports daily newspapers, national and regional dailies, on-line sports sites and magazines, will present the most relevant initiatives and best experiences of media groups for

- Working with visual journalism to grab the attention of readers.

- Finding partners for financing sport mobile applications.

- Benefitting from brands to attract advertisers and partners.

- Fantasy Games and online games, drivers of growth for publications.

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world¹s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.