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Managing online reputation in the real PR & communication world

Online reputation management is a collection of skills, ideas, and methods for influencing what people say and think about your company or brand on the internet. It's linked to your internet presence, social media engagement, press coverage, and other alternative avenues.

Reputation management is no longer a straightforward idea. It used to be that how conventional media (magazines, TV, radio, and newspapers) portrayed your business was crucial. Nowadays, however, you must include websites, social media, and online review sites in the mix.

People online will have an opinion about you and your items, whether you own a little business or a large corporation, a coffee shop or an expensive jewellery chain. It is very important for the PR firms to maintain online reputation of their clients.
Adgully organised a Twitter Chat on the topic ‘Managing online reputation in the real PR and communication world’. The discussion was joined by:

Gurudutt Biswal, Digital and Social Lead, 80dB Communications

Neha Bahri, Founder & Director, Bconnect Communications

Akshaara Lalwani, Founder, Communicate India

Komal Lath, Founder, Tute Consult

The digital transformation has been the game changer. How is that change visible when it comes to online reputation?

Commencing the conversation Komal Lath said, “As they say, it takes one tweet to mar a reputation as opposed to what it was earlier. The transformation is both scary and exciting. Your reputation is not nested only on media but a combo of social media and digital footprint through and through.”

According to Neha Bahri, “Today, Online Reputation brings in "Brand Perception". We are living in an era where we are judged by what we post. Online reputation management is now your new identity.”

Gurudutt Biswal remarked, “Brands are focusing more on real-time resolution of reputational challenges across platforms before it snowballs into a major crisis. But consumers/stakeholders are looking for real-time solutions vs a message from an automated bot or a cryptic response.”

“It's a fine balance between the both. Hence having a tech driven strategy and solid crisis response strategy is key to quell reputational challenges in real time,” he added.

Akshaara Lalwani felt that the digital transformation has underscored the transition from 'going digital' to 'being digital'. And owing to the dynamic nature of the human mind, it has enabled us to constantly map perceptions and plan ahead to devise communication strategies.

Follow the entire discussion here:

(8) Adgully (@adgully) / Twitter

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