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Though still nascent in India, Esports is booming. The technology, graphics, number of players and genres have seen tremendous growth in the last few....

After a dismal first half due to the global COID-19 pandemic and successive lockdowns, brands, advertisers, consumers are looking for some rebound....

The animation and VFX sector grew 20 per cent in 2019, as per FICCI-EY M&E Report. Demand for domestic content (broadcast and digital) was high....

The animation and VFX sector grew 20 per cent in 2019, as per FICCI-EY M&E Report. Demand for domestic content (broadcast and digital) was high....

According to industry reports, the global Marketing Analytics market is expected to see wide-ranging growth over the next few years at a CAGR of....

As per various industry reports, the global Marketing Analytics market is expected to see wide-ranging growth over the next few years. Valued at....

Fair & Lovely to Glow & Lovely, Dunkin Donuts to Dunkin, Kraft and Heinz to KraftHeinz, UrbanClap to Urban Company, Hutch to Vodafone –....

Some companies go through several iterations of rebranding before they get it right and some don’t change their corporate identity for decades.....

Effective, transparent and concise communication is the need of the hour during the global COVID-19 crisis – be it for spreading awareness, in....

Effective, transparent and concise communication is the need of the hour during the global COVID-19 crisis – be it for spreading awareness, in....

The way brands interact with audiences on social media is distinctly different from other platforms, including digital. While promotional offers,....

Uncertain times such as these put additional pressure on brands to keep their outreach responsible and empathetic. It has become more important than....