With the rapidly changing digital landscape, it is becoming increasingly important for marketers to re-evaluate their media mix and make adjustments....
Online reputation management is a collection of skills, ideas, and methods for influencing what people say and think about your company or brand on....
“In the past year, influencer marketing matured, coming out of its infancy. Where once it was seen as a secondary route to consumers,....
In the early phases of one's profession, one must have a certain mindset. Women must think strategically as well as practically. To put it another....
With the rapidly changing digital landscape, it is becoming increasingly important for marketers to re-evaluate their media mix and make adjustments....
Online reputation management is a collection of skills, ideas, and methods for influencing what people say and think about your company or brand on....
“In the past year, influencer marketing matured, coming out of its infancy. Where once it was seen as a secondary route to consumers,....
In the early phases of one's profession, one must have a certain mindset. Women must think strategically as well as practically. To put it another....
The pandemic disruptions have forced businesses and leaders to undergo several changes and rethink some set goals and vision. The accelerated....
The PR and media relationships have evolved in the age of digital. Previously, having strong media relations was foundational for PR agencies to get....
In the last few years, technology has changed the world and the world of Public Relations is no exception. High Internet penetration, growing use of....
The esports audience in India has grown from 6 million in 2017 to 17 million in 2020. According to KPMG, this audience is expected to reach 130....
If there were any arguments for good design, one only had to look at the achievements of Apple Inc., one of the most valuable companies in the world.....
During these tough times, several companies have shown empathy in their leadership by offering employees to take some time off to be with their loved....
The number of advertising categories in 14th edition of the Indian Premier League has gone up by 5% to 58. Fantasy sports platform Dream11 has taken....
Online fantasy sports gaming (OFSG) is a booming industry in India with offerings like cricket, football, kabaddi, basketball and other popular....