Marketers employ, Promos, Prices & Pack Size to tackle inflation: Nielsen Study

Despite an inflationary environment, India's consumer spending on Fast Moving Consumer Goods has been stimulated with the triple-play of aggressive promotional offers, smaller pack sizes and price discounts across categories. The organized FMCG market's resultant value growth of 13 percent is attributed to this and has outpaced the underlying volume growth of 8.2 percent. This indicates a steady and stable demand for branded, packaged fast moving goods.

Impact on branded, packaged foods ' Essentials vs Impulse

2011 is set to see a surge in the number of new launches and the brands that innovate in terms of price, pack size and promotional efficacy will garner a greater share of the growth opportunity that India's consumer markets presents.