Marketing To Modern Women Conference - Singapore partners with IAA India Chapter

The 21st century modern woman has evolved into someone sophisticated, confident and savvy, and more importantly, she is experiencing an exponential increase in her purchasing power. Yet, for all the monumental development and progress that society has witnessed in the female's social standing, the female psyche remains essentially the same - she has, as always, an innate need to communicate and connect with others.

The latest and best practices of marketing to the modern woman is being addressed in a conference held in Singapore on 29 and 30 November. Some of the key highlights of the conference include segmenting the Asian female market, building relationships with the female PMEBs, shopper marketing and luxury marketing among others. These will be shared by speakers including Nic Hall, Director Client Service Insight of TNS, Anand A Vathiyar, Managing Director of UP BrandBuzz, Alexandre Olmedo, Co-Founder and CEO of Eyeka Asia Pacific, Irene Lim, Senior Vice President of MediaCorp, will be rounding up the conference with an interactive panel discussion discussing the impact and integration of social media and traditional media marketing with women.

Speaking on the conference, Kaushik Roy, President International Advertising Association - India Chapter, said: "We are happy to partner this relevant event and offer value to our members by way of a preferential rate to all those who wish to attend this conference from India. This conference should benefit marketers who want to engage in communication with modern women and build a strong bond with them." In addition to the early bird offer, the IAA is offering a 10% individual discount in addition to the 10% group discount. For details the IAA-IC maybe contacted at iaaindiachapter@gmail.com

Lisa Watson, Chairman of the Direct Marketing Association of Singapore and the Founder and Managing Director of Ibis Intelligence Services, shares, "The magic ingredient of engagement is relevance - in terms of timing, message and channel of communication. Relevance is highly personal and individualised, so it's more important than ever that marketers not assume all women in Asia today are the same!"

Nikolaus Ong, Digital Strategist at MRM Worldwide says, "Successful engagement programmes through the social web will only happen when there is a value of exchange, a.k.a. social currency, demonstrated, and guess what? It's got to be on the terms of the ladies, not us."