Masoom Minawala becomes the Digital Brand Ambassador of AllThingsBaby

AllThingsBaby, a curated premium platform for mother and baby products, has announced Masoom Minawala – first-time mom, Global Influencer, Entrepreneur as their Digital Brand Ambassador. With this association, they aim to create awareness of the brand's curated platform and how the team at AllThingsBaby is on a mission to simplify parenting for new parents in India. 

Established in 2019, AllThingsBaby is the brainchild of Tejal Bajla and Akshay Jalan. The platform offers new parents a wide variety of products across categories like cots, highchairs, strollers, car seats, and feeding essentials from some leading international brands like Stokke, Beaba, BABYZEN, Ergobaby, and more.

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Masoom created waves as she shared her pregnancy journey by styling herself in not just a high-end luxury but also in Indian home-grown maternity fashion-wear at the Cannes Film Festival, in 2022. Her content has always empowered women, especially mothers in all fields – working and stay-at-home mothers, who are balancing work and personal life after having a baby, encouraging them to accept their post-partum body and a lot more. This association will help the brand expand and gain valuable insights into the rapidly changing face of new-age moms in the country. With a community of over 1.45 million followers across social media, Masoom’s competence to share impactful and edifying content when it comes to motherhood is the very reason behind this association.

Commenting on this collaboration, Ms Tejal Bajla, Founder, AllThingsBaby, says, “We are delighted to announce our collaboration with Masoom Minawala who happens to be one of India’s most popular and authentic Content Creators. For us as a brand, we choose to collaborate with people who are our customers first, as we believe there is nothing more powerful and authentic than the voice of a parent who has experienced our platform, products, and services. With Masoom, we were fortunate to find that perfect blend of a creative force that embodies the core of our brand ethos, while mirroring the journey of being a new parent, similar to that of our customers in India.”

Speaking on the partnership, Masoom Minawala- Global Influencer and Entrepreneur shared, “Being a parent is one of life’s greatest joys, but it can also be overwhelming at times. My association with AllThingsBaby was a natural fit not just because they are a brand that is dedicated to simplifying parenthood but also, they offer a range of carefully curated products backed by the expert guidance of their Baby Crew who parents can trust. Becoming a face of such an eminent brand is truly an honour for me and I am looking forward to working with them on their future goals.”

AllThingsBaby has recently opened its first shop-in-shop at Mothercare in Mumbai, India. The brand is well committed to build a one-stop-shop for all mother and baby needs and providing the support parents deserve. Masoom’s addition to the team will further strengthen the brand’s vision and positioning.