Mastiii emerges as number 1 music channel

Mastiii, the Hindi music and comedy channel from the house of Sri Adhikari Brothers has created history. The 24-hour free-to-air channel has left behind all competitors in the music genre to capture the top slot across Hindi Speaking Markets (HSM). Mastiii has garnered 16.5 GRPs in the CS15+ group (SEC A,B,C) across HSM as per the TAM data for week 33. The channel is also number 1 in the CS4+ group across HSM, making it the most popular channel in its genre amongst children, youth and adults alike. For the first time in the history of Indian television a newly launched channel has achieved this feat in such short duration.

Speaking about the milestone, Markand Adhikari, Vice Chairman and Managing Director, SAB Group, "We are encouraged with the great response we have received within a few weeks of the channel's launch. It doesn't come as a surprise as we were very confident of our differentiated product that offers 24-hours of non-stop music and comedy. We conceptualized "Mastiii' as an "electronic radio', where people can tune in any time of the day for their dose of unadulterated fun".

Music on Mastiii ranges from the latest chartbusters to evergreen favourites. One of the bigger differentiating factors about the channel is that viewers are not left craving for their favourite part of any song because Mastiii plays full songs, un-abridged.