Mastiii emerges as number 1 music channel
Speaking about the milestone, Markand Adhikari, Vice Chairman and Managing Director, SAB Group, "We are encouraged with the great response we have received within a few weeks of the channel's launch. It doesn't come as a surprise as we were very confident of our differentiated product that offers 24-hours of non-stop music and comedy. We conceptualized "Mastiii' as an "electronic radio', where people can tune in any time of the day for their dose of unadulterated fun".
Music on Mastiii ranges from the latest chartbusters to evergreen favourites. One of the bigger differentiating factors about the channel is that viewers are not left craving for their favourite part of any song because Mastiii plays full songs, un-abridged.