Matchbox Media bags media duties of trichology centre Richfeel

Following a multi-agency pitch, Matchbox Media, the media arm of ITW Playworx, has bagged the media duties of Richfeel, a leading trichology centre, hair and scalp clinic for more than 3 decades. The account will be serviced out of the agency’s Mumbai office. 

The mandate includes media planning and buying across platforms with a focus on performance marketing. The agency’s first task will be to design and implement an integrated communication plan to take the brand to the next level and increase awareness amongst target audience. 

Speaking on the association, Dr Apoorva Shah, Founder, Richfeel, said, “We are pleased to associate with Matchbox Media as our media agency. They impressed us with their strategic approach which was in line with our marketing strategy. We look forward to our partnership which will help in further building our brand in India.” 

Confirming the win, Sidharth Ghosh, CEO, ITW Playworx, Mumbai, said, “We are privileged to work with a prestigious brand like Richfeel. With this win, we are looking forward to help the brand achieve their vision through our expertise.” 

Dipesh Negi & Mohit Mishra, Founders, Matchbox Media, said, “We are glad to have won this account and are looking forward to help the brand achieve their objectives through the right communication.” 

The journey of Richfeel started with two visionaries – Dr Apoorva Shah and Dr Sonal Shah, India’s first certified trichologists. In 1986, they ventured into the profession of hair and scalp care treatments with India’s first and only chain of hair and scalp clinics. Starting with a humble beginning of salon-based consulting, the focus on research, expertise and results led Richfeel to expand into a chain of hair and scalp clinics – spread all over the country and successful treatments for over a million hair lines. With increasing opportunities in the wellness market, Richfeel has also ventured into spa therapy with its Detox Spa Service, which provides world class authentic therapeutic treatments administered by trained therapists.


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