Mattress moves to organized retail!

The time has taken a fresh new shape now. People are getting more concerned about what they do and how they live. Home and décor industry, being an important part of any nation's lifestyle is growing at a rapid pace to meet the demands and tastes of variety of people living in India. If we talk about what goes inside a house, in terms of giving it a fine touch, there are many commodities and one such is bed and bed accessories. Our mattress, playing such an important role in our lives, just used to get ignored many-a-times. But now, people are getting informed and educated about the same.

Branded Mattress Market in India is approximately 900 crores out of which luxury mattress making brands account for 2% of the total Market. The luxury mattress making market is growing rapidly where brands like TEMPUR play an integral role. With the boom, well-known brands make their seats in the minds of the consumers depending upon the consumers outlook towards them. In a developing economy like India, there are a bouquet of mattress making brands and every brand caters to the different bunch of audience.

In the term, TEMPUR, No.1 International Premium mattress making brand, arrived in India in collaboration with Springwel, India's premium mattress making brand, has redefined the elegant lifestyle. Harinder Singh, Director, Marketing, Springwel said, "Springwel, working jointly with Tempur has given the mattress retail market all together a different touch. I hope to see this turn a major advantage for this industry to grow and perform better providing high-end beds, mattresses and pillows for the comfort and luxury seekers." Springwel, working in coaction with TEMPUR has a new vision towards the mattress retail market. Bed-accessories include mattresses, pillows and bed sheets at large where it is very important to get people indulge in so that they can get involved at large. The well-known brand in India, Springwel has added up a new flavor to TEMPUR in order to handle the retail chain perfectly.

The unique brand, TEMPUR believes in being an innovator to give refined edges to the new era of bed and bed accessories. The luxurious and high-end brand entered in India in 2009. Performing with a fresh idea, it has made its footsteps in terms of Exclusive Retail Outlets. New Delhi, Mumbai, Chennai, Ahmedabad, Bangalore, Chandigarh and Hyderabad, the voguish brand is now very much active into the Indian market. Puneet Verma, Country Manager for TEMPUR in India said, "Brand's performance and acceptability is beyond our expectations. We already have 7 stand alone TEMPUR stores and catering to the clients accross all the major cities of India. We shall have 3 more stores by the end of this year".

Springwel has also launched the retail stores of international repute & standards with the name of "Springwel Planet Bliss", 4 stores, out of which two are located in Mumbai, one in Kolkata and one in Delhi NCR, are in operation. The Exclusive Retail Stores provide a salient range of TEMPUR products. The flamboyant stores enable to browse the fantastic range of Mattresses incorporating The Royal, The Celebrity, The Sensation and The Deluxe Mattresses. Pillows range from Original Pillows and Millenium Pillows. Supreme and Superflex Beds along with the travelling accessories cater to the luxury and comfort seekers. On the adjacent hand, Springwel offers the entire range of Spring, coir , bonded , latex and PUF mattresses along with Micro Fiber , Fiber and latex Pillows.

There are many small and big retail outlets offering a variety of brands, making it disorganized and difficult for the customer to make a choice. TEMPUR's retail chain, with Springwel is outstanding in terms of operations. Customers need to get involved with the product they are getting informed about and that is what TEMPUR serves the best when it comes to mattress retail market. Moreover, there is a 12 minute experience zone in a few Exclusive stores, where one can experience the finest blend of comfort and luxury. Hence, this unique theme gives another field to play on as it attracts customers and gift them with an opportunity to learn and know much more about the mattress they should actually use.