Max Celebrates Dussehra with unveiling of Largest Bommala Kouvu

Dubai based leading international retail chain, Max Fashion looks at continued growth in Andhra and Telangana scaling store count to 82 by, year end. With Dussehra festivities commencing today,  Max is set to make it big with a month long campaign drawing consumer participation and fuelling demand for affordable fashion.  Targeting modern day families who also value and keep up with the Indian traditions, the brand aims to strengthen its cultural ties with the southern markets. To mark the celebrations a giant 30 by 50-foot Bommaala Koluvu was inaugurated at the Forum Mall, Hyderabad. This massive installation is an ode to the city of Hyderabad.  Additionally, Max has partnered some of the old-age homes and orphanages to foster the age-old practice of gifting during this festive season.

 “We are thrilled to initiate this celebratory campaign in the city today. Hyderabad holds a special place for us; 64% of our sales come from the city in the Telangana and Andhra Pradesh region. We look forward to serving even more customers and becoming an integral part of their festive celebrations" stated, Peddiraju Anandram, Regional Business Head, Max Fashion.

 The Teen Heartthrob of Millions in the south, Princess Sitara Ghattamaneni daughter of Popular Telugu Superstar Mahesh Babu and Celebrity Star Namrata Shirodkar instated the campaign. She unveiled the Kollavu featuring over 100 mannequins, each narrating a unique story and styled in Max's latest festive collection- Celestial pop. A heartwarming exchange of Dussehra gifts took place between children and elderlies from NGOs, keeping the tradition of gifting alive.

Sitara was also accompanied by her mother, Popular Celebrity Star Namrata Shirodkar. Speaking on the occasion, Pallavi Pandey, Vice President & Head of Marketing, India at Landmark Group - Max Fashion said, “Max has always been the destination of Dasara shopping and this year we wanted to make it even bigger with regional nuance with pride by launching the largest and more unique bommala koluvu. It's our ode to the most magnificent festival in AP by having launched the largest collection showcase in the most unique way."

Over the years, Max Fashion has established itself as a trusted name in the industry, known for its commitment to delivering fashionable, affordable, sustainable clothing for all and customer satisfaction. With this expansion in the south, the company is poised to take its operations to the next level and solidify its position as an industry leader.