MAX kickstarts DLF IPL 4 campaign, to air the Player Auction live

MAX brings you all the LIVE ACTION from the auction straight from Bangalore, where new loyalties will be formed and a whole new way of looking at the venerated game will be witnessed. As the DLF IPL 4 revs up, get set for another superlative contest between 10 team owners, 416 Players and two new cities Pune and Kochi joining the bandwagon.

Right from the time that the concept of the Indian Premier League was unveiled to the world, the IPL Player Auction has found a place of pure adrenaline anticipation. This year too, the auction will decide each team's composition, and expect the buzz to be deafening and the anticipation indefinable.

Speaking about the DLF IPL Player Auction 2011 being "Live & Exclusive' on MAX, Senior EVP and Business Head of MAX , Sneha Rajani says "IPL is undoubtedly the biggest spectacle on Indian television ever and IPL 4 will be bigger, better and more exciting than ever before. Entertainment is our watchword and we are delighted to bring to our viewers the DLF IPL 4 Auction Live and Exclusive on MAX."