Max Life partners with Samsung Ads India

Samsung Ads India, the advertising division of Samsung Electronics India Private Limited, and Max Life Insurance Co. Ltd (“Max Life”/ “Company”) have unveiled the first of its Connected-TV (CTV) advertising campaigns on Samsung Smart TVs across India.

The digital ad features Indian Cricket Captain Rohit Sharma and his entrepreneur wife, Ritika Sajdeh, and celebrates them as self-made individuals who help each other to bring out their real value and become the difference in each other’s lives. The objective of the partnership is to expand the reach of this digital ad that talks about the importance of financial protection for loved ones, rooted in Max Life’s brand philosophy, ‘You are the Difference’. The ad film also captures ‘India Ke Bharose Ka Number’ to highlight the company’s industry leading claims paid ratio of 99.51% as a representation of trust.

With this approach, Samsung Ads India has helped Max Life to develop a comprehensive understanding of audience segmentation and viewer preferences on Samsung Smart TVs via automatic content recognition (ACR) technology.

Leveraging Samsung Ads India’s leading ACR data, Max Life gets access to unique audiences and develops a comprehensive understanding of audience segmentation along with preferences.

Rahul Talwar, EVP & Chief Marketing Officer at Max Life said: “We are excited to launch our first-of-its-kind Connected TV campaign with Samsung Ads India and enter an exciting customer outreach territory. Connected TV provides triple benefits to our brand– the ability to reach a large and growing audience, the ability to target ads to specific demographics, and the ability to measure the effectiveness of ads in real time. We will continue to harness this platform to drive our narrative of ‘You are the Difference.”

Prabhvir Sahmey, Senior Director India at Samsung Ads India said: “As the pioneers in CTV advertising, we’re seeing more results driven marketers lean in and take advantage of CTV. CTV can open up a whole new world of advertising opportunities such as driving incremental reach, improving brand salience or driving frequency amongst more affluent audiences. We’re excited to work with Max Life to see what valuable insights and results we can drive together with this campaign and in the future.”